Chances are you reading this because you wish to build a brand from scratch or already have a business but want to establish your presence online and generate more sales. Two critical aspects of an exceptional content marketing strategy include using Instagram for business and learning how to build an email list.
How to use Instagram to build your brand?
Social media marketing accounts for a significant part of your content marketing strategy in this day and age. Considering how Instagram is one of the most popular social networks globally, you would miss out on countless customers if you weren’t on it. Now that you know the value of using Instagram for business, here’s how you do it:
Create an Instagram business account for your brand
Start by setting up a separate business account on Instagram for your brand. Setting up a different account for your business instead of posting content from your personal account can help people identify and follow your brand, and reach you immediately.
Strategize your brand promotion
Coming up with a strategy to promote your brand is vital. This process includes setting goals, maximizing critical performance metrics, and posting content consistently. Your Instagram marketing strategy will not mean anything unless you set clear goals and take steps to reach them. Using the SMART framework to set your goals is an excellent way to start. SMART is:
Once you have your goals in check, you will have to measure your performance based on the following performance metrics:
- Awareness: This includes brand awareness, follower growth rate, and post reach.
- Engagement: Engagement metrics refer to engagement rate (based on likes) and amplification rate (based on shares).
- Conversion: Conversion refers to conversion rate, Click-Through Rate (CTR), and bounce rate. If you plan on using sponsored ads for your posts, conversion metrics also encompass cost per click and CPM.
- Customer: Customer metrics refer to the actions that customers take, including subscribing and providing testimonials.
Be sure to post content regularly to inch closer to the results you want your brand to yield. Content is crucial to amass followers and potential customers and have them stay up to date with your brand. Instagram Insights lets you determine when your followers are online and shows you the best time to post content.
Optimizing your profile is vital. This means you should use your company logo as your profile picture so that visitors can find you without a problem. You also need to have a crisp and concise bio explaining what your company does. Include the link to your website in the bio.
Also, add the contact and Call-to-Action (CTA) buttons to redirect your visitors to your email address or phone number, depending on which buttons you’ve included. You may also choose the category to which your business belongs. This makes it easy for your visitors to identify you.
Make and post excellent content
Given how Instagram is mainly for photos and videos, you need to present your content correctly. Your picture and video quality need to be excellent. You can post snippets of testimonials, product feature videos, interviews, reviews, instructional videos, informative videos, and a lot more about your products and services. While the content itself has to be top-notch, the presentation is just as important. Put in substantial effort to ensure you post visually appealing, engaging content regularly to drive up the engagement.
Always write captions
Merely posting a photo or a video about something you want to convey will not do the trick. Use the most important bit of your message in your photo or video and write a descriptive caption to build on your post. This gives your visitors and followers context, and ultimately, more value, which is the key to getting them to follow you and turn into returning customers. Be sure to engage your audience by adding a question at the end of the caption.
Use the right hashtags
The importance of using relevant hashtags cannot be emphasized enough. Relevant hashtags allow Instagram users who are unaware of you to find your profile and get them to follow you if they like your content. You may follow the hashtags you want, just like you follow other accounts on Instagram. Additionally, you may create a hashtag and get people to find and follow it, which works particularly well for contests and competitions.
What is an Email List, and why should you build one?
A significant part of a well-oiled content marketing machine is learning how to build an email list. Many businesses seem to take this for granted and end up paying the price as a result.
Email list describes a list of emails that you can get from your customers and visitors who want to get information from you. This information could be discounts, updates, promotions, sales, etc. You can look for the best free ways to build an email list by Neil, but you must know why you should get cracking on building an email list. Here’s why:
You can directly contact your client
Building an email list allows you to get direct access to your potential customers. In other words, you have a good chance of getting them to take action. Examples of action include subscribing to your YouTube channel, checking out your website, or purchasing your latest product at 50% off. Building an email list helps you tailor your messages according to the user’s goals and requirements. You can connect with your clients on a personal level.
Improving Marketing Scheduling
There’s no point in planning a marketing campaign without the specifics like demographic details, categories, interests, and so on.
However, you can strategically contact the right leads and prospects at the right time if you have an email list. An email list allows you to sort out your contacts and place them in various categories based on specific metrics.