Indian eCommerce giant Flipkart has entered into a strategic partnership with Nepal-based eCommerce company Sastodeal to explore cross-border trade opportunities for its lakhs of sellers. After this deal, Sastodeal will start hosting several products from Flipkart sellers across categories.
According to the terms of the agreement, Sastodeal will host products from Flipkart marketplace sellers operating across the categories of baby care and kids, audio devices, men’s clothing, women’s ethnic wear, and sports & fitness, among others, allowing Indian sellers access to Nepalese customers.
Sastodeal’s website has confirmed that Flipkart’s private brands, MarQ and SmartBuy will also be available. Not just Flipkart, Myntra’s private brands will also be available on Sastodeal.com.
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“The partnership with Sastodeal, a homegrown brand like ours, will not just open doors for a wider market reach to our sellers but also allow them to boost their business significantly,” Flipkart Head of Marketplace Jagjeet Harode said.
The company claims that the partnership with Sastodeal will be a boon for the MSME sellers on its platform, looking for new avenues of growth as they try to revive their business amid the Covid-19 pandemic. Flipkart, with a registered customer base of 250 Mn, claims that it has 2 lakh, sellers, across India on its platform, of which, 50% come from the Tier 2 and Tier 3 cities.
The first phase of the partnership will see Flipkart’s more than 5,000 products across verticals being listed on the Sastodeal platform.