The fastest & secure instant messaging application Telegram is approaching 500 million active users. From next year Telegram plans to generate stable revenue to run and scale up the business, as said by Pavel Durov.
As more users mean more expenses for traffic and servers. A project this size needs at least a few hundred million dollars per year to keep going. Pavel also said that he himself paid for the expenses of the company from his personal savings.
When a tech project reaches this scale, typically there are two options – start earning money to cover the costs, or sell the company. Hence the question – which path will Telegram take? Well, Durov is in a plan to sell the company so they have to work on the earning model.
Telegram will serve the world as an example of a tech company that strives for perfection and integrity. He also quoted an example of Whatsapp that if the company is sold the company vision is lost.
Telegram being started 8 years ago and have come a long way since then. In the process, Telegram changed the way people communicate in several aspects – encryption, functionality, simplicity, design, speed. Telegram is planning to stay for a longer duration.
How Telegram is Monetizing the Platform
Pavel Durov clearly mentioned the idea of monetization and ways to implement it. For now, there could be 3 ways to monetize Telegram.
- Premium Services
- Premium Stickers
Telegram will never put ads on 1-to-1 chats or group chats. Communication between people should be free of advertising of any sort, which Durove believes.
The one-to-many channels can have millions of subscribers each and are more like Twitter feeds. In many markets the owners of such channels display ads to earn money, sometimes using third-party ad platforms. The ads they post look like regular messages, and are often intrusive.
Telegram will fix this by introducing their own Ad Platform for public one-to-many channels – one that is user-friendly, respects the privacy, and allows them to cover the costs of servers and traffic.
But the ads will not directly pay channel owners instead these channels will receive free traffic in proportion to their size.
Telegram is going to add many premium features that are directly going to benefit businesses. Because they want millions of Telegram-based creators and small businesses to thrive, enriching the experience of all our users.
The premium features will be chargeable and will be based on a subscription model. For ex, in the future Telegram may introduce in-app payment gateway which might be chargeable. So this could be a win-win situation for everyone.
Telegram will introduce premium stickers with additional expressive features, the artists who make stickers of this new type will also get a part of the profit. In this way, the premium stickers will also form a small business model and bring more and more innovative stickers.
This news has brought joy to the faces of thousands of channel owners who were earning very low or none. Now they can work hard to grow their channel for they can see the real future in Telegram. You can also check out our own Telegram channel which provides lightning-fast deals.