Youtube has started experimenting with the new feature which is called “Shorts”: a short video format. Due to the huge success of TikTok with over 800million downloads on App Store and Google Play, and a 15% increase every year has forced youtube to work on this project.
If you just look at TikTok numbers in India, TikTok surpassed 1.5 billion downloads globally on both Apple’ App Store and Google Play Store in November 2019. India accounts for almost 31% of these downloads. Users in India spent over 5.5 Billion hours on TikTok in 2019 that was 900 million hours in 2018.
Facebook is also working on a similar concept which they have named “Lasso“. For now, Users are seeing Shorts inside the YouTube app but differently. Some people saw it under Watch History and video suggestions while some people found it alongside Stories.
YouTube will also use its catalog of licensed music to allow users to make videos using these soundtracks. YouTube Shorts is likely yo be launched for all users by the end of 2020.