After meta launched the reels, a short video format, it gained a huge popularity. Being a market leader in video sharing format Youtube doesn’t want to lose this war. YouTube Shorts has now surpassed 50 billion daily views. During the fourth quarter earnings call, Alphabet CEO Sundar Pichai confirmed these numbers. YouTube previously reported 30 billion daily views in its Q1 2022 earnings.
Daily 50 billion views on Youtube shorts seem a great deal. But Instagram has the upper hand with daily 150 billion views on both Instagram and Facebook back in October. Starting this month youtube has started monetizing all short videos which were previously limited to selected users.
Users can upload vertical videos that are up to 60 seconds long in the YouTube Shorts format. Additionally, users can include on-screen captioning and licensed music. To fill the void left by the rise of TikTok and the expansion of Instagram’s Reels, YouTube also introduced Shorts. YouTube was able to expand effectively in a relatively short period of time.
Alphabet CEO Pinchai has confirmed that YouTube Music and Premium subscription is also growing that has surpassed 80 million subscribers including trials. YouTube earned $7.96 billion during the quarter which was down 8% from $8.63 billion in the previous year’s December quarter.
Creators who are now making a living fulltime thanks to the YouTube partnership program primarily use YouTube. Content producers produce a variety of media, including long and short movies, podcasts, live streaming, and music. Using various monetization strategies, creators are making good money.
